s coming back to your site. Blogging keeps your website current, and get's your website noticed by search engines.Another way to use it is by registering your business with online directories and databases. You want your business to be recognized as selling a particular product or providing a particular service. By registering your business with online directories, customers are more likely to run across your business website when performing searches for companies that provide your services.Search Engine Optimization is another form of internet advertising. It involves choosing precise keywords that potential customer's use, allowing search engines to pull up your website when producing search results. This is another way of promoting your business online.Another way to use it is through online forums. Online forums give you the opportunity to provide information about your business and answer potential customer's questions. Forums create a relationship between business owners and customers. This relationship will bring customers back when they are in need of the service or product your business provides.What are the benefits of internet advertising? First, it is convenient. More and more people are turning to the internet to research a product on their title (more than one keyword), you can use the following allintitle operator which is covered next.ALLINTITLEThe allintitle operator when doing a Google search allows you to search only those web pages that have the search phrase contained within the title.For example, if you'd like to find out how many websites are not optimizing their title tags and have used the default "Untitled document" within their web page's titles, you'd simply enter the following into the Google search box:allintitle:"Untitled Document"This is also helpful if you're scoping out your competition and would like to know if a competitor has not used their title tag properly. For example, let's say that your competitor is Starbucks and you'd like to see if they have not used any of their title tags properly.You'd enter the following into a Google search page:allintitle:"Untitled Document" site:starbucks.comWhich brings us to the site operator.SITEGoogle's site: operator allows you to search Google's index for a website. This is helpful if you aren't sure if your brand new website has yet been indexed by Google or you want to see how many of your web pages are in Google's index.site:YourSite.comNotice that we leave off the "www" and the http:// portion of the website address. This will allow Google to pull all instances of the site regardless of if it found a "www" version or simply a http:// version.INANCHORGoogle's inanchor search operator allows you to search for web pages that have a specific word or phrase within their anchor text (the text that links to another page) like so:Babies inanchor:bottle - will return all web pages that contain the word "babies" AND have the phrase "bottle" within their anchor text.We can also use this in conjunction with the site operator as we did above. So let's say that we'd like to see what web pages that has that have the word "coffee" in their anchor text. We'd simply enter in the search query like so:inanchor:coffee site:coffee.orgINURLThe inurl operator allows you to find those web pages that have that word you're searching on in their url or web site address.For example, if we placed the following in the Google search box:inurl:computerGoogle would return all of the websites that had the word "computer" in their website address.If instead you wanted to find a phrase and not just a single word within a website's address or URL, you'd then use the allinurl operator covered below:ALLINURLThe allinurl operator allows you to find websites that have key phrases within their website address or URL.